Showing posts with label architecture. Show all posts
Showing posts with label architecture. Show all posts

Monday, October 18, 2010

packaging matters

The point is that we don't really understand the role expectations play in the way we experience and evaluate art, literature, drama, architecture, food, wine--anything really. The packaging, the social environment, the narrative surrounding the product matter a lot.


Expectation is an important part of the way we experience music. Joshua Bell told me that it takes an appropriate setting to help people appreciate a live classical music performance. The listener needs to be sitting in a comfortable, faux velvet seat, and surrounded by the acoustics of a concert hall. And when people adorn themselves in silk, perfumes and cashmere, they seem to appreciate the costly performance much more.

“What if we did the opposite experiment?” I asked. “What if we put a mediocre player in Carnegie Hall with the Berlin Philharmonic? The expectations would be very high but the quality would not. Would people discern the difference would their pleasure be quashed?” Bell thought for a moment. “In this case,” he said, “the expectations would triumph over the experience.” Furthermore, he said he could think of a few people who were not great violinists but received wild praise because they were in the right environment.

Across many domains of life, expectations play a huge role in the way we end up experiencing things. Think about the Mona Lisa. Why is this portrait so beautiful, and why is the woman’s smile mysterious? Can you discern the technique and talent it took for Leonardo da Vinci to create it? For most of us the painting is beautiful, and the smile mysterious, because we are told it is so. In the absence of expertise or perfect information, we look for social cues to help us figure out how much we are, or should be, impressed, and our expectations take care of the rest.

Alexander Pope once wrote: “Blessed is he who expects nothing, for he shall never be disappointed.” To me, it seems that Pope’s advice is the best way to live an objective life. Clearly, it is also very helpful in eliminating the effects of negative expectations. But what about positive expectations? If I listen to Joshua Bell with no expectations, the experience is not going to be nearly as satisfying or pleasurable as if I listen to him and say to myself, “My god, how lucky I am to he listening to Joshua Bell play live in front of me.” My knowledge that Bell is one of the best players in the world contributes immeasurably to my pleasure.

As it turns out, positive expectations allow us to enjoy things more and improve our perception of the world around us. The danger of expecting nothing is that, in the end, it might be all we’ll get. The danger of expecting nothing is that, in the end, it might be all we’ll get.



Friday, May 7, 2010

Prada Store (Tokyo)

When I went to Tokyo and I saw this store, it almost felt like I was in a world-class museum--but instead of art clothes were on display.


To make a fashion flagship in Tokyo, it is no longer enough to create a shop interior, no matter how exquisite. To stand out in this shifting seascape of an environment, you need to build something on the scale of a supertanker, or even an artificial island. Herzog and de Meuron’s six-level Tokyo store for Prada is exactly that. It created a new building type: part billboard, part architectural gift wrapping. It’s a landmark that holds its own in the context, but also makes its own context. The architects have piled most of the store into a little five-sided tower with a pointed top that stands close to one corner of the site, leaving the rest open as a public plaza. Given the cost of land in this city, it is a generous, even profligate, gesture.





The tower has a tail, a ribbon wall that unwinds around the edge of the site, protecting it from its neighbours, but without being hostile to them. It bulges open at one end to provide access down a flight of steps into the basement. The finish for this tail is remarkable. A skin of living green moss sprouts through square blocks to create a vaguely Aztec pattern. This gives a clue to what the building, with its multilayered references to natural materials and organic forms, is about. Its material qualities, which range from rough to smooth and tight to loose, give the building its distinctive character.



The tower has four different types of glass: some flat and transparent; others, in the changing rooms, etched for modesty. Some windows push outward, while others are sucked in, as if the building were breathing. The same themes shape the interior. The ceilings are perforated metal, into which a series of larger black holes has been inserted, drawing the surface smoothly inward to make way for the lights. In the corridors, the lights go the other way, marked by dollops of silicon gel bubbling outward.

If the exterior is wet and mossy, the interior demonstrates an almost perverse interest in mixing hairy surfaces with viscous finishes. Some display racks are sheathed in pony skin, others are coated in silicon. There are display tables in molded see-through fiberglass, and some are filled with fiber optics like jellyfish tentacles.



In the basement, the floor is the same raw oak that Herzog and de Meuron used for Tate Modern. But on the upper levels the floors vary between lacquered steel for stairs and a vulnerable ivory-coloured carpet that even the infinitely careful and patient Japanese have trouble keeping spotless.

- Deyan Sudjic



Saturday, April 17, 2010

Picasso > Le Corbusier

It is a curious paradox that even the most materialist of us tend to value what might be called the useless above the useful. Useless not in the sense of being without purpose, but without utility, or at least with not much of it. Manolo Blahnik makes shoes that are harder to walk in and a lot more expensive than a pair of plimsolls, though they might be rather more helpful as part of a courtship display. A Ferrari attracts more attention than a Volkswagen, but is hardly a practical means of urban transport. And, at a more fundamental level, while art is useless, design is useful. So Picasso is a far more central figure to the culture of the twentieth century than Le Corbusier, and Guernica, if it were ever to be sold, would command a far higher price than the Unite d’Habitation.




Thursday, April 15, 2010

monument





Dan Flavin - "monument" for V. Tatlin 1/5 (1970)



Friday, March 26, 2010

objects of beauty

While a common reaction to seeing a thing of beauty is to want to buy it, our real desire may be not so much to own what we find beautiful as to lay permanent claim to the inner qualities it embodies.

Owning such an object may help us realize our ambition of absorbing the virtues to which it alludes, but we ought not to presume that those virtues will automatically or effortlessly begin to rub off on us through tenure. Endeavoring to purchase something we think beautiful may in fact be the most unimaginative way of dealing with the longing it excites in us, just as trying to sleep with someone may be the bluntest response to a feeling of love.

What we seek, at the deepest level, is inwardly to resemble, rather than physically to possess, the objects and places that touch us through their beauty.

- Alain de Botton

Tuesday, March 16, 2010

Abstraction - Empathy

Why do we change our minds about what we find beautiful? In 1907 a young German art historian named Wilhelm Worringer published an essay entitled Abstraction and Empathy, in which he attempted to explain our shifts from a psychological perspective. He began by suggesting that during the span of human history there had been only two basic types of art, abstract and realistic, either one of which might, at any given time in a particular society, be favoured over the other. Through the millennia, the abstract had enjoyed popularity in Byzantium, Persia, Papua New Guinea, the Solomon Islands, Congo, Mali and Zaire, and it was just then, at the opening of the twentieth century, returning to prominence in the West. This was an art governed by a spirit of symmetry, order, regularity and geometry. Whether in the form of sculpture or carpets, mosaics or pottery, whether in the work of a basket weaver from Wewak or that of a painter from New York, abstract art aspired to create a tranquil atmosphere marked by flat, repetitive visual planes, the whole being free of any allusion to the living world.





By contrast, Worringer noted, realistic art, which had dominated aesthetics in the Ancient Greek and Roman eras and held sway in Europe from the Renaissance to the late nineteenth century, sought to evoke the vibrancy and colour of tangible experience. Artists of this stripe strove to capture the atmosphere of a threatening pine forest, the texture of human blood, the swelling of a teardrop or the ferocity of a lion.


Jacques-Louis David - Oath of the Horatii (1785)


The most compelling aspect of Worringers theory a point as readily applicable to architecture as it is to painting was his explanation of why a society might transfer its loyalty from the one aesthetic mode to the other. The determinant lay, he believed, in those values which the society in question was lacking, for it would love in art whatever it did not possess in sufficient supply within itself. Abstract art, infused as it was with harmony, stillness and rhythm, would appeal chiefly to societies yearning for calm societies in which law and order were fraying, ideologies were shifting, and a sense of physical danger was compounded by moral and spiritual confusion. Against such a turbulent background (the sort of atmosphere to be found in many of the metropolises of twentieth-century America or in New Guinean villages enervated by generations of internecine strife), inhabitants would experience what Worringer termed an immense need for tranquillity, and so would turn to the abstract, to patterned baskets or the minimalist galleries of Lower Manhattan.


Kasimir Malevich - Black Circle (1913)


But in societies which had achieved high standards of internal and external order, so that life therein had come to seem predictable and overly secure, an opposing hunger would emerge: citizens would long what its advocates lack as about what they like. We can understand a seventeenth-century elites taste for gilded walls by simultaneously remembering the context in which this form of decoration developed its appeal: one where violence and disease were constant threats, even for the wealthy fertile soil from which to begin appreciating the corrective promises offered by angels holding aloft garlands of flowers and ribbons.



We shouldnt believe that the modern age, which often prides itself on rejecting signs of gentility and leaves walls unplastered and bare, is any less deficient. It is merely lacking different things. An absence of politesse is no longer the prevailing dread. In most Western cities, at least, the worst of the slums have been replaced by clean, well-charted streets. Life in much of the developed world has become rule-bound and materially abundant, punctilious and routine, to the extent that longings now run in another direction: towards the natural and unftissy, the rough and authentic longings that bourgeois households may rely on unrendered walls and breeze blocks to help them to assuage.

- Alain de Botton



Tuesday, March 9, 2010

Vietnam War Memorial

The Vietnam War Memorial in Washington D.C., designed by an actual refugee from that war, Maya Lin, bears no resemblance to any previous war memorial. It is a long, relatively low, black marble wall that zigzags its way along one side of the park that links the U.S. Capitol building with the Lincoln Memorial. Inscribed on this stark wall are the names of Americans who died in Vietnam. Since its unveiling, this memorial has become the most profoundly emotional of all Washington places, eclipsing even the solemn cemetery at Arlington and the themed monuments to our greatest Americans. The Vietnam War Memorial is perhaps the first successful built environment that represents the unrepresentable. It exists between the grim reality of too many deaths on one side and the anguish of military survivors or relatives of the deceased on the other. No image, no picture, no video, no musicin short, no simulationcan present the agony of that war; the stark wall alone represents the unrepresentable.




John Cage - 433″ (1952)

Sunday, March 7, 2010

pomo

modernism is rooted in minimal and true use of material as well as absence of ornament, while postmodernism is a rejection of strict rules set by the early modernists and seeks exuberance in the use of building techniques, angles, and stylistic references